Wildfire Interactive Sees Massive Increases in Conversion Rates with Optimized Landing Pages

Wildfire offers an easy-to-use yet powerful tool to grow, engage, and monetize your audience on Facebook, Twitter, YouTube, and LinkedIn. Wildfire sought Marketing Mojo’s pay per click advertising management expertise in improving lead generation efforts and their online marketing goals.

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Solution

The Marketing Mojo team tackled Wildfire’s PPC landing pages by improving the page layout and using advanced design techniques within Marketo to increase conversion rates while lowering the cost per conversion. Marketing Mojo created new landing pages for Wildfire within Marketo to emphasis the benefits and features of Wildfire’s tool. The new landing pages included more information and more details to help inform potential leads about all of the benefits of this powerful tool.

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Marketing Mojo also included pop over effects and dynamic headlines within the landing page tests. The pop over effects within Marketo allowed for more information to be easily accessible without crowding the page or opening a new window. The dynamic headlines allowed the pages to be customized based on the user’s PPC search query.

Result

Search-Mojo-Wildfire-Case-StudyThe Marketing Mojo targeted landing pages within Marketo led to spectacular results for the PPC campaigns. The More Twitter Followers campaign had the cost per conversion drop by 65% while conversions increased by over 314%. The Facebook Promotions campaign saw the cost per conversion drop by 16% while the conversions increased by over 525%. The Photo Contest Promotion campaign saw the cost per conversion drop by over 35% while conversions increased by 550%.