By Alex Katzen
May 8, 2013
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Are you contributing guest posts to other blogs? It may seem counter-intuitive to write for other blogs other than your own, but there are actually huge benefits to be reaped from guest blogging, both for your company and yourself, such as:
In this post, which is part one of a two-part series, I’m going to go into more detail about these benefits so you can see why taking your content outside of your own four virtual walls can deliver massive results for your business.
This seems pretty self-explanatory, right? By guest blogging, you will create more awareness with people who are interested in the topics you’re writing about who may not have known about your company beforehand, on blogs that have a larger readership than your own. This, in turn, can…
Guest blogging undoubtedly provides greater opportunity for lead generation, since the readers of the blog you’re contributing to may be looking to solve a particular problem – a problem you may be able to help them solve. It’s a win-win situation.
Relationships are everything. Contributing a guest post to another blog is a great way to establish new relationships with other bloggers in your niche. Not to mention, you could end up forming a partnership with the blogger for future business opportunities. The blogger might also be a great source to contribute a guest post on your own blog.
By guest blogging, you’re building a name for yourself as an expert on a particular topic – which means that people searching for that topic could stumble across your post. Sure, you could do this by posting on your own blog, but think about this:
Have I convinced you to get out there and guest blog yet? Stay tuned for my next post about best practices for guest blogging. Feel free to tweet me at @alex_katzen or comment below!