This week I did a quick webinar about AdWords Editor. The purpose of this webinar was to teach advertisers about the advantages of AdWords Editor. It is important for anyone doing Pay-Per-Click (PPC) advertising to have an understanding of exactly what Editor is and how it works. Editor is a tool that makes every aspect of managing a PPC account easier. Specific topics covered in the webinar were:
- What is AdWords Editor
- Advantages of using AdWords Editor
- Navigation of AdWords Editor
- Creating Campaigns and Ad Groups in Editor
- Creating and Editing Ad Copy
- Making Multiple Changes in Editor
Here is a recording of the webinar. Feel free to tweet any questions or comments using the hashtag #EditorMojo.