Google started testing Product Ads back in June, and the test has been modified several times since then. In August, new Product Ad test launched to include an image and show above other sponsored search ads in the top right corner of the results page. Google announced last week that the Product Listing Ads beta will soon be expanding to more advertisers.
Product Listing Ads is part of our effort to simplify the advertising process for merchants with large product inventories. – Inside AdWords
Features of the beta include a CPA (Cost-Per-Action) payment model, meaning you only pay when a searcher actually clicks through and makes a purchase on your site, and allows you to include your entire list of inventory. You won’t need to include keywords or any additional ad text to participate. According to Inside AdWords, “whenever a user enters a search query relevant to an item in your Google Merchant Center account, Google will automatically show the most relevant products along with the associated image, price and product name.”
Here’s an example of the merchant’s ads that show when “burton women’s snowboards” is the search query:
Whether you are selling gifts that go under the tree, or the actual trees themselves, look out for this feature to show up in your AdWords account. The Product Listing Ads expansion is happening just in time for the holiday shopping madness that’s in the not-so-distant future.
Here’s one more example:
This feature is still a beta, but will be rolled out to more advertisers as a feature within AdWords, and more searchers will be able to see the new product ads as time passes.