By Sarah Lokitis
Jan 9, 2013
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Almost every week, a new social media ad type is released. I apologize for my exaggeration, but you may agree that sometimes it’s hard to keep up with all the ad choices for your business. LinkedIn ads are one of the great ways to target yourself to a specific professional audience. At Search Mojo, we have seen great results with LinkedIn advertising and in the past month LinkedIn made announcements about another feature available to its advertisers.
LinkedIn video ads are here and available to use in the regular self-serve pay-what-you-want advertising platform. Since these are so new, there isn’t any data about performance and it seems like people are not quite sure what they are yet. From my use so far, they don’t outperform regular image ads, but can be a great tool to experiment with on LinkedIn in the self-serve platform.
1. The LinkedIn video ads appear the same as a normal text ad, except the image is the video and a play button shows on top of the video image. This doesn’t bring the color and pop of the images currently used on LinkedIn, but it does stand out.
2. Once the play button is clicked, the 30 second (or less!) YouTube ad expands to the size of the text ad section and will start playing. Through the duration of the video, the user can “skip video” and head straight to your landing page.
3. Once the video is finished, the user has the choice to replay the video or click anyone else on the ad to “learn more” at your landing page.
So far in 2013, the only video ads targeting to me were from LinkedIn about LinkedIn video ads, so it’ll be exciting to see how companies take advantage of this option. They could be a great way to connect with your audience, so I’d give them some time to be accepted by the LinkedIn community. If you want to learn more, check out the video created by LinkedIn below.