By Lauren Kade
Jun 16, 2011
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Blogging is not just a hobby anymore. Blogs have become a powerful business tool – they can increase your brand awareness, let you share knowledge and establish yourself or your company as an expert, and generally grow your business. But how do you optimize your blog for search engine optimization?
Advantages of Blogs
We all know that Google’s algorithm places a greater emphasis on blog posts, tweets, and videos then ever before. But how do you take advantage of this? Write and keep a blog! Blog posts are more volatile in search listings than web pages, so when you write a blog post and include keywords, your post can rise quickly in the rankings. This also means, however, that once posts become older they can drop in rankings very quickly.
If you want to build a following of readers, write quality blog posts frequently, and use keywords in each blog post, in the content and the headlines. Focus on one to three keywords per post so you don’t get too bogged down. You want the keywords to sound natural when people read through your post.
Query Deserves Freshness
Query deserves freshness (QDF) means that when a keyword sees rapid growth in search volume, Google favors fresh content more heavily. Therefore, if you write a blog post using a QDF keyword, it is much more likely to shoot up in the rankings. There are several tools you can use to find hot keywords, such as Google Trends, Google Insights for Search, or Twitscoop.
Make sure you add meta descriptions, titles, and keywords to every blog post, and try to include a few keywords in them. If you’re using WordPress, there is an All in One SEO Pack plugin that makes adding meta tags easy, as well as serving as a reminder to add tags before you publish.
Make sure to share and publicize each post within your network! Use Twitter, Facebook, Linkedin, and any other social networks you belong to. Also, make sure to share blog posts in the same places each time you publish a post. If you have been posting things on Facebook, readers may look on Facebook for your next post, and you don’t want to miss anyone!
When to Post
There are several articles that say that most people read blog posts first thing when they get to the office on Monday morning. But if you’re advertising it on Twitter and are focused on re-tweets, you can use TweetWhen, which analyzes your last 1,000 tweets and gives you a time and day of the week that you are most often retweeted.