Presented by Hunter Boyle, Senior Business Development Manager, AWeber
Hunter Boyle goes beyond email optimization alone, briefly touching on landing page testing ideas as well. In case you missed the session, here’s some notes from his session during the first morning of Conversion Conference 2014 in Chicago.
Email started out of direct mail. Because we focus so much on our needs and sales goals, we typically forget our customers’ needs. It’s the same with optimization:
It’s not optimization if we…
Relevance and engagement is being factored into email delivery with most agents now, so it’s our job to make sure the emails are actually valuable to the customer. Make every email a gift and make sure your timing is in place.
Every time you receive an irrelevant email, you wonder how many more irrelevant emails you’re going to continue to get.
Accept that some people aren’t a good fit for your email. Don’t be afraid to opt people out or unsubscribe leads who haven’t engaged in a while. If you send this kind of email, you show respect for people’s time and inbox. You may find that people will reengage if you show them this respect.
Be friendly and relatable. By asking for feedback, using a simple, short survey, you can generate thousands of real replies that drive content, copy, offers, and growth. Social Triggers was able to grow their list over 3 times in 2 years by sending a survey in their welcome email, asking what type of company their customer works for, what that company does and what they should know about them.
Choose a methodology, and take a process-driven approach to your optimization.
Keys to entice more visitors to subscribe or buy:
3 Keys to Engagement
3 Key Considerations