This week has been conference madness, with Search Mojo staff at both SMX Advanced in Seattle (check out our roundup of live blog posts from that event) and Conversion Conference in Chicago. Our intrepid web and graphic designer Jenny DeGraff was on the ground live blogging all the conversion optimization action in in the Windy (and stormy) City, and here’s a roundup of all her Conversion Conference posts.
Morning Keynote: The Conversion Maturity Model – A Roadmap to Profitability – Tim Ash, conference chair and CEO of SiteTuners, delivered the opening keynote of the conference and evaluated the attendees on the 4 stages of conversion maturity.
Organic Conversions – Conversion Strategies for SEO Traffic – Angie Schottmuller of Three Deep Marketing discusses ways to optimize your content for SEO traffic.
Winning at SEM in an Experience-Driven World – Lance Loveday of ClosedLoop discusses how user experience ties back into successful search engine marketing.
An Inconvenient Truth of MVT and A/B Testing – Zee Aganovic of HiConversion presents 10 inconvenient truths about multivariate (MVT) and A/B testing.
Conversion Optimization Tips from the Testing Sensei – Chris Goward of WiderFunnel up the ante on “ninjas” by calling himself the “Testing Sensei” – and gives some sage advice with his 3 principles of conversion optimization.
Leveraging the Power of Confirmation Pages – Josh Krafchin of CleverZebo talks about how often-underutilized confirmation pages can be leveraged for further customer conversion.