Wouldn’t it be great to walk into a business and create your own title? For example, a Starbuck’s employee wears the title Barista and some deli employees call themselves Sandwich Artists. Hmmm, I like the ring of that; perhaps I’ll quit my Account Manager position and become a Director of First Impressions. (Just kidding Janet).
Not many businesses will allow you to waltz in and create your own title, but Google will! What do I mean? In the natural or organic listings of the Google SERP (search engine results page) you can decide what your company’s Headline or Title is by simply editing the title tag of your site’s HTML code!
To edit your title tag simply put the following code into the head section of the page HTML code:
<title>Your Title Goes Here</title>
After you’ve done this the title tag will begin appearing at the top of your Google listing (when that particular page is listed). Like so:
And it will also show at the top of the browser when a user is visiting that page. Like so:
Helpful Tips for Writing a Good Title Tag / Headline
Keep It Short - Google will show up to 70 characters including spaces. Any title tag longer than that will be cut off with a “…” so make sure you’ve told the searcher everything they need to know in 70 characters or less.
Make A Good First Impression - Because your page’s title can literally be the first impression your site gives a searcher make sure it’s a good impression. Tell them what they’ll find on the page, draw them in… treat it like the first sales pitch.
Include Keyword Phrases- By including keyword phrases you’ll not only target what the searcher is looking for you’ll stand out! Keywords found in both the searcher’s query and the listing are bolded therefore causing your listing to stand out amongst competitors on the search engine results page (SERP). *The query for the listing above was “Search Mojo” and you’ll notice that the terms “Search” and “Mojo” are bolded in both the headline and the description below it.
Use A Unique Title Tag on Each Page - The more your headline relates to the searcher’s query the more likely he/she is to click on the listing. So be specific about what they’ll find on the page.
Although this post specifically relates to creating your own title, Google also allows you to create your own description – the blurb found beneath the title tag in the SERP listing. For advice on why and how you should create your own description tag read Janet Driscoll Miller’s post “Don’t Discount the Meta-Description Tag“.