Demand Gen vs. Lead Gen: What’s the Difference?

By Kari Rippetoe | Jan 15, 2014
More Articles by Kari


In the marketing industry, there’s so much jargon and terminology that emerges from the ether every year and flys from the lips of professionals and experts, that you practically need a helmet to keep from getting hit and suffering a marketing concussion (and I use the word “concussion” because it’s all enough to just make your brain rattle inside your head).

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Too…much…terminology!!

So, you’ve likely heard at some point the terms “demand generation” and “lead generation.” In fact, you’ve probably used them to describe some part of your marketing strategy – maybe even interchangeably. The question is: are you using them correctly, and what are their actual definitions?

It’s true – there is a difference between demand generation and lead generation, and both should be important parts of your marketing strategy. During Marketing Mojo’s first webinar of 2014, Demand Generation for Lead Generation Success, Janet Driscoll Miller will be discussing this very topic so you can be better educated about these two distinct terms and their respective tactics.

Interested in joining us? The webinar will be tomorrow, January 16th, and you can register here. [UPDATE 1/21: This webinar is now available on-demand.] Even if you can’t make it, go ahead and register so you can receive the full recording when it becomes available.

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