Free Webinar: How to Make the Most of Google Grants & Free Ad Dollars

By Cady Condyles | Feb 7, 2012
More Articles by Cady


Did you know that Google gives out free advertising dollars to non-profit organizations? Did you also know that qualifying organizations could receive $10K or as much as $40K each month from Google to use for advertising and promoting their good cause? If you were not aware of these opportunities or Google Grants, then we want to share our experience and best practices for this generous program.

We want to give non-profit organizations the tips of how to apply to Google Grants and how to qualify for the top level, $40K worth of free advertising spend every month. Our experts will review all the details to capitalize on the opportunities from Google Grants in our webinar, How to Make the Most of Google Grants & Free Ad Dollars, on Thursday February 16, 2012 at 2:00 p.m. ET.  Register for this webinar today!

Online marketing experts, Diana Hand, Marketing Manager with GuideStar, and Lauren Kade, Junior Account Manager with Search Mojo, will review who is eligible for Google Grants, what you must know before applying and how to jump from the $10K to $40K per month spend levels. Google Grants are an excellent opportunity for non-profit organizations to use free advertising dollars from Google to promote their charity, to find new donors, pledges, donations and volunteers. This webinar will give you helpful information to make the most of Google Grants. This opportunity should not be missed!

The presentation will cover the following topics:

  • What are Google Grants?
  • Who is Eligible?
  • Best Practices for the Application
  • Working With GuideStar
  • Making the most of the Grant
    • Case Study Examples
  • How to jump from the $10K to $40K level

The presentation is designed for:

Marketing professionals within and working with non-profit organizations with find the content of this webinar helpful.  Google Grants are limited to charitable and non-profit organizations.

Register for this webinar today!

About Lauren Kade
Lauren Kade is a junior account manager at Search Mojo, a full service search engine marketing agency located in Charlottesville, VA.  A Google AdWords Certified Professional and a Microsoft Advertising Accredited Professional, Lauren manages both SEO and PPC accounts.  Her clients have included Taco Bell, Guide Star, Consumer Products Safety Council, John Theurer Cancer Center and Mary Baldwin College.  Lauren first discovered her interest in search marketing as an advertising intern at the American Red Cross.  Lauren is a James Madison University graduate with a degree in marketing.  You can follow her on Twitter as @LLKade.

About Diana Hand

Diana Hand joined GuideStar in 2010 and serves as the marketing manager, in charge of the development and implementation of messaging and marketing plans for all GuideStar products and programs. Diana comes to GuideStar with an advertising background from Porter Novelli Public Services. She’s experienced in account and project management, as well as client and partner relations, for a variety of focus areas including consumer, business-to-business, nonprofit, and public awareness campaigns. Diana earned a bachelor’s degree in Communications, with a Public Relations concentration, and a minor in Marketing and Advertising from Virginia Tech.

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