Google Analytics can be an anomaly. As shown by this Q&A with a GA expert. Here are a few top tips / tricks I found helpful.
Shortcuts (great for reporting!):
When you hit Compare to Past in the calendar, you can check a box denoting your data be compared to last year. This is a time saver.
Say you have created a report in Analytics precisely the way you’d like, with all the information and dates matched up for a report. Just hit Shortcut near the top of the page. Once you click Shortcut, this formatted report is saved on the left navigation.
“Campaigns” in Analytics are in no way related to AdWords.
Regular expression is the “best thing ever invented.” And if you use GA, you MUST know regular expression. Visit Luna Metrics to learn more about it.
If your account has more pageviews than clicks, this is most likely a bot clicking on your ad and not actually visiting the landing page.
How to resolve the frustrating issue of “other” pages showing up when navigating through all pages on your site content. This usually happens on a site with many many pages, such as sites with multiple URL parameters. The max size of a table in Analytics is 50,000 rows. So when you have sites that can have multiple parameters on a URL, the site can grow easily to over 50,000 pages. When Google reaches the 49,999th page in the table, the 50,000th is automatically pronounced “other.”
But! There is a solution. Navigate to Profile Settings and in the Exclude URL Query Parameters, you can exclude those parameters that may be causing the problem.