Recently getting a lot of questions regarding the value of setting up a Google Analytics account from multiple clients, I decided to write a quick post summarizing why every site owner should set up an account today. In the agency setting, and dealing with site analytics and performance metrics day-in and day-out, it seems like a no-brainer… but to the average site owner, this usually isn’t the case. You are not alone, there are a lot of questions you may have about costs, time, and other resources it may take to get started. Hopefully this will answer some of your questions, and help you get more motivated to implement Analytics, and on your way to improving your site!
What is Google Analytics?
In a nutshell, Google Analytics is an analytics solution Google has provided that gives site owners more insight into their site activity. You are able to see who comes to your site, where they came from, and see what they did once they arrived. You can even drill down in reporting and find out where visitors are abandoning your site, giving you insight into a page that may be hurting you, not helping you. From data like this, you can make adjustments to troublesome pages on your site, and watch its effectiveness. The main goal of Google Analytics is to improve your site performance. You are also able to segment out traffic and performance metrics by total, natural, and paid search, and you can compare them all against each other. If you advertise using Google AdWords, you can use data from Analytics reporting to help make better decisions with your keyword targeting, ad copy, and conversion optimization altogether.
“Enterprise-class” shouldn’t mean “experts only.” Google Analytics has made it easy for non-specialists and specialists alike, across your organization, to practice performance focused marketing. - Google Analytics Features
How much does it cost?
Google Analytics is absolutely FREE for website owners. However, we hear a lot that it takes more time and resources available to get started. Once you have Analytics set up, you will be glad you did it. It may be tough to frequently run reports and analyze the data you are seeing, but you can customize reports and have them automatically sent to you, so you get the data you care about, when you want to get it. But especially if you have an agency handling your search engine marketing efforts (Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC)), the information Google Analytics will be able to give you will be well worth the implementation. You’ll just need to get your site developers on board to help you get set up.
How do I get started?
The first step is setting up your Google Analytics account, and implementing the proper tracking code site-wide. Here’s a really great start-up checklist that Google offers to help you get started setting up Analytics for your site.
Check out the Google Analytics Help Center for more details.