Google Launches Landing Page Evaluation Tool

By Janet Driscoll Miller | Oct 23, 2006
More Articles by Janet


Last week, Google launched a new landing page evaluation tool that makes it easier for Google AdWords advertisers to perform multivariate testing on a variety of landing pages and elements to find the most effective layouts and content.

Google offers a preview of the system at http://services.google.com/websiteoptimizer/.

The initial offering is by invitation only, but you can submit your interest in being invited at the URL above.

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