By Jessica Davidson
Jul 5, 2012
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This past month, Google launched its Trusted Stores Program, which helps shoppers feel confident in their online purchases.
Online merchants who want to enroll in the program must submit transaction data via a Google Merchant Center Account. Using this information, Google assigns the merchant a grade for its shipping and customer service based on the number of transactions it is able to evaluate.
A merchant’s grade is determined by the following metrics:
If the merchant qualifies for the program, the Google Trusted Store badge, as seen below, will appear at the lower right corner of their website.
When you hover over the badge, the merchant’s report card will appear, similar to the one seen below. The report card provides the merchant’s grade based on the metrics discussed above.
In addition to instilling confidence in their online shopping, the Trusted Stores Program offers protection to shoppers. Customers have the choice to opt-in for the free purchase protection that guarantees assistance from Google if they encounter an eligible issue with their order and the retailer cannot resolve the problem.
The following are considered eligible issues:
The purchase protection offers a full refund or item replacement, limited to $1,000 in lifetime claims, if the issue is reported within 60 days of order placement.
Becoming a Trusted Store has proven successful for many merchants. The following displays the enhanced performance for two e-commerce companies as a result of enrolling in the Trusted Stores Program.
Google’s Trusted Stores Program is a free way for merchants to:
On the consumer side, the Trusted Stores Program provides the following benefits:
As an e-commerce company, are you planning on enrolling in Google’s Trusted Stores Program? Leave your comments below or find me on Twitter.