By Stephanie Nguyen
Jun 18, 2010
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I sit at my desk with 50 million places in mind, one fresh white vacant search box, and an intense craving for delicately steaming, herbaceous Green Tea. Faced with the abundance of choice in choosing a place to satisfy this craving, chances are, I decide to turn to Google for guidance. Lucky me.
Not too long ago, Google announced that their Local Business Center became “Google Places”, a tool to introduce businesses to the World Wide Web with valuable information on a uniform page with business bios, photos, hours of operation, and reviews. To business owners who haven’t used Google Places, the process can be a little confusing. Is this even necessary? In such a technologically lush culture, companies should take advantage of this tool that could increase their presence and popularity in a local area. Business owners should use this tool with regard to SEO to adjust their business listing, see trends and information on searchers of the business, and attract new customers with a simple internet search. With a submitted Google Place listing, a company can obtain additional local presence in the universal search results and provide additional links to drive prospective customers- no rocket scientists needed.
Say someone is starting their own tea business and wants to add their company to Google Places. Here are 5 quick steps to customize a business listing on Google Pages:
Set up a Google account. You can use your own Gmail account or register your business email address as a Google account. Tip: Try not to use your personal Gmail account. Create a user name with your business’ name in it. Visit: https://www.google.com/accounts/NewAccount to make your account.
Step 2: To initially create a Google Places request
This is the general information about your company. But make sure that you put the most accurate company name, address, etc. You’ll need:
Verification is required to show you are the business owner.
You must enter a pin to enter your account. You can either receive your pin via phone (This is an instant process – but beware. If you use this option, you should be ready to answer the phone number you provided.) or mail (This option takes 1-3 weeks to receive the PIN via postcard.).
Enter your newly received PIN & your listing will appear on Google. With your new Google Places listing you can:
Google Places made it easier for me (and millions of other users) to know a great deal of information about a shop before I even walk in. I’ve been granted the heavenly gift of being able to find everything I ever wanted to know about local businesses and more through one powerhouse search engine…but more importantly, I’ve found my shop and I can now satisfy my craving for a nice cup of soothing Green Tea.
Until next week!