Here at Search Mojo, our marketing automation tool of choice is Marketo. And we’re big on it. I mean LOVE it. Because marketing automation, and specifically, Marketo, has performed nothing short of a miracle in helping us to improve our lead and sales processes. Since we started using marketing automation in 2011, we’ve seen some pretty amazing things happen:
Increased Converted leads to opportunities by 25%
Increased Opportunities won by 63%
Decreased Time to close by two weeks
So, we’re pretty big fans of marketing automation, and talk about it frequently in webinars and infographics. We’ll even talk about it over lunch, which is what our President and CEO, Janet Driscoll Miller, recently did when she presented a Lunch & Learn for Marketo in Tyson’s Corner, VA.
If you’re considering the purchase of a marketing automation tool, whether you’re looking at Marketo or any other software, this presentation will help you understand the benefits of marketing automation through a first-hand case study. Watch Janet’s recorded presentation below (WARNING: this is a Lunch and Learn, so you’ll hear lots of plate and silverware rattling and noise from other diners in the restaurant!).
Do you currently use a marketing automation tool (whether it be Marketo, Hubspot, or any other tool)? How has it improved your marketing ROI?