Geographic targeting is a great feature of advertising platforms, as it allows you to better hit your target audience and helps you spend your advertising dollars more wisely. I have used geographic targeting on Google, Bing, Facebook, and LinkedIn to the great benefit of my clients. This panel at SMX East was about the finer points of geographic targeting in Google and Bing, and I was very excited to hear what they had to say. Below I will go into a short bio for each presenter and also the main talking points from their presentations.
Kevin Lee, Didit CEO, is an industry pioneer in Search Engine Marketing and Digital Marketing since 1995 and has authored hundreds of columns for many publications. His book Search Engine Advertising is a widely praised, hot seller. Current projects include application of “Big Data” to SEM and display campaigns, a “secret sauce” method of optimization. Below are his main points from the session:
Sam Owen is a leading writer for PPC Hero, a speaker on International PPC and CRO and a paid search and display account manager at Hanapin Marketing. His clients range from start-ups to Fortune 500 businesses and include ecommerce and lead generation. Below are his main points from the session:
Paul Corkery, is an SMB Operations Program Manager for Search Platform and Tools at Microsoft. He is responsible for representing the platform and tool needs of SMB advertisers to adCenter engineering partners. This includes support for customer experiences across adCenter Web, Desktop, API, and tools like Microsoft Advertising Intelligence (MAI). Below are his main points from the session:
Overall, this session gave a nice overview of the geo-targeting options offered by Adwords and Bing and some finer details on how to optimize your campaigns through geo-targeting.
How do you use geo-targeting in your campaigns? Comment below and follow me on Twitter @scottgarrett89. Also, follow the SMX East Conference this week on Twitter with the hashtags #SMX and #SMXEast!