Today I’m at PubCon South in Austin, and I wanted to share the insights being presented here on a variety of topics. This first session today is about Organic Link Building and is being presented by John Lessnau of LinkAdage, Bill Hartzer of Vizion Interactive and Roger Montti, of Martinibuster.com.
John, who normally talks about buying links, focused today on organic link building especially for new websites. He emphasized that you can’t buy your way to the top with links as easily as you perhaps could have done 3-4 years ago. He shared a case study about his blog, which he used all natural links — over 100,000 — in less than one year. To achieve that goal, he did the following:
He said that every site really needs its own strategy — which is really true. What fits your site best? What type of application can you create and give away that fit your company well?
He also discussed whether you should buy links or not. He said there are three reasons you might buy links:
He also said to STAY AWAY from reciprocal linking programs, unless you find a site that does “random” trades.
Roger Montti was next up and is a moderator at WebmasterWorld. Roger started his discussion by emphasizing that many of the top ten results in Google are websites that are sometimes using less than reputable linking methods. But high quality links are often ignored by the the “cheaters”, and the quality linkers will definitely leapfrog over the “cheaters”. He discussed using relevant sites — your link clique — where you can get relevant inbound links. Focus on your network! Don’t necessarily mine the backlinks of highly ranked sites.
He encourages you to link out liberally to related content OUTSIDE of your own website and from WITHIN your content. Who you link to says something about what you’re relevant for, subject-wise. Establish a “node” of revlevance. Good backlinks do not need to necessarily have high PageRank to be effective.
He also discussed “forum marketing,” where you share your site in forums. To do it effectively, follow these rules:
Sadly, I don’t have time to cover Bill Hartzer — my session is next, so I’m off to get set up! Look for more posts this afternoon on social media and SEO sessions.