The next session of the day was Capitalizing on Twitter and the Microblogging Revolution. The session covered everything from case studies to tools.
First up was Jon Henshaw of Raven Tools. Jon’s first question: Who are you on Twitter? Are you going to be a brand, an expert, what? What works best is being a real person. Set up a real profile… take the time to set it up.
With your initial engagement:
Jon mentioned monittor.com which shows geo-targeted tweets. Pretty interesting.
For corporate use, Jon recommends:
He mentioned that CoTweet is a great tool for companies to work together as a team when tweeting.
What do you need to be successful on Twitter?
3rd Party Tools
Next up was “The Most Dangerous Man on the Internet” — Dave Snyder of Search and Social. Dave focused on promotions via Twitter with actionable takeaways from a case study.
Dave reminded us… not everyone will become Dell or Comcast on Twitter (two of the most commonly used case studies of businesses having success with Twitter). It’s less about followers, though, than influencers. What should you become? A networker within your niche.
That can lead to foot traffic if you have an event, location, etc. It leads to branding, site traffic, and ultimately, sales. The key? Build up an effective network!
In the case study, Dave covered how they helped SEJ Tools succeed with Twitter:
Remember you won’t hit a homerun every time, but adapt and learn!
Next up was Brian Carter from Fuel Interactive. His presentation, and I loved this, was entitled: “I Tweet a Lot and I Like Money Too”.
The value of your social capital is important. There are five types of capital: financial, human, cultural, social and political. The key is how one feeds into another and powers another. For instance, financial (money) can get you human capital (workers).
How do you gain social capital? You have to keep tweeting and replying to maintain influence. There are also pay-per-tweet services you can use to help. If you prostitue yourself on Twitter, you’ll lose followers and influence.
TweetROI has some ranking factors that helps you identify a spammer using the UserRank measurements of TweetROI. If you’re going to pay someone by their influence, look at how many followers and compare to how many retweets they get. You can often tell who the spammers are because they don’t have many, if any, retweets.
Next up was Brent Payne, the SEO director for Tribute Interactive. Brent covered Twitter for media companies specifically. Brent covered some Twitter account types to consider:
To get big fast, promote your profiles. Here are a few ideas: