Last week, the Fall 2013 marketing conference bonanza continued with MarketingProfs B2B Forum in Boston, where our own Sarah Wyland was live-blogging away some of the best sessions on B2B content marketing, lead generation, search marketing, and analytics. In case you missed the MPB2B conference last week (or just want to relive all the B2B marketing fun and frolics), here’s a roundup of all of Sarah’s posts.
Creating Versatile, Valuable Content for B2B Results Presented by Jeannie Rossignol, VP of Marketing Communications US Client Operations, Xerox and Katrina Bush, B2B Group Account Director, Roberts Communication
Conversion Optimization Tactics for Lead Generation Pages Presented by Justin Rondeau, Chief Editor and Testing Evangelist, Which Test Won
SEO & PPC Tips to Grow Your Business Presented by Stephen Spencer, Author and Founder, Science of SEO and Kevin Lee, CEO, Didit
Making Big Data Smaller Presented by Tom Webster, VP of Strategy, Edison Research
Content Marketing in the Age of Crap Presented by Doug Kessler, Co-Founder and Creative Director, Velocity Partners
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