Miley Cyrus and the Twitter Traffic Slump

By Kaitlyn Smeland Dhanaliwala | Oct 23, 2009
More Articles by Kaitlyn


Based on Compete data, Mashable’s Stan Shroeder reports that September’s growth rate numbers for Twitter fell by 0.17% month-over-month.  Unique visitors to Twitter fell by 2.68% in September, even though growth over the previous three months has been over 400%.  Clearly, there is a definite slump in Twitter usage.  But where is the decline in traffic coming from?

Schroeder points out that, while Facebook data showed similar stagnation (with a modest growth rate of only 1.96%), it has been around much longer than Twitter.  So Facebook’s static growth curve over the past few months is more an indication of its natural maturity.

Twitter, however, is still pretty new.  So is this recent growth slump temporary?  Is it an extension of the “summer slump?”  Does it suggest that Twitter has reached the natural end of its period of explosive initial growth?

Or might it mean that the initial enthusiasm of certain users is waning?

We all remember that Twitter traffic really started to explode when Oprah and Ashton jumped on the bandwagon.  At the time, many devoted Twitter users complained about the new wave of celebrity members that suddenly made Twitter feel like a fad.

Well, now it appears that a few other celebs are starting to publicly quit Twitter.

First there was Miley Cyrus, who reportedly deleted her Twitter account because it was preventing her from having any kind of private life.  At the risk of referencing Perez Hilton as a serious citation, I would highly recommend checking out the classy little music video Miley recorded to explain her reasons to all her devoted fans.  (Hey, it’s Friday).

Then, this past week, there was news that Lily Allen (the Britney Spears of the UK) has also quit Twitter.  Her last tweet was a declaration of her new protest against technological advancement:

Lily Allen Twitter

Is this a new trend among users who joined Twitter when the media hype ramped up, only to realize they’ve become over-exposed?

Of course, there are plenty of Twitter users who elect not to use the platform to share every minute detail of their daily lives.  And everyday, there are more and more companies who start using Twitter as a serious marketing tool.  Only time will tell which segments of the Twitter user base are abandoning and which ones still have the potential for further growth.

Share this article

Share on LinkedIn Share on Twitter

Receive Daily Digital Marketing Tips

Subscribe to daily updates from the Marketing Mojo Blog to get the latest digital marketing tips, best practices and insights - hot off the presses and straight to your inbox!

 

Blog Search