YouTube has some relatively new advertising options available that allow brands and businesses to increase the visibility of their videos, resulting in more top-of-funnel leads. Search Mojo’s Blaine Anderson has discussed some of the basics in previous posts here, here and here, and he’ll also be talking about the finer points of YouTube advertising in the webinar “Leveraging YouTube for Online Marketing Success” this Thursday, September 19th.
While YouTube does present another opportunity for marketers to promote their video content, we have also seen what not to do when promoting your YouTube videos. In this week’s Mojo Minute, Blaine shows you the top 3 things to avoid when using YouTube advertising to promote your videos.
These 3 things include:
Using long videos as in-stream ads.
Bidding on things unrelated to you.
Letting others capitalize on your brand name.
Watch the video below to hear Blaine discuss these in more detail. Plus, hear him talk about what you should do to promote your YouTube videos during Thursday’s webinar, for which you can register here. Hope to see you there!