MOJO MINUTE: The Rumors of the Death of Link Building Are Greatly Exaggerated

By Kari Rippetoe | Jul 31, 2013
More Articles by Kari


Is link building dead?If you follow the SEO industry closely, then it’s likely that you have already been embroiled in the ongoing debate about link spam, and Google’s update of their webmaster guidelines regarding linking schemes. Since the news broke on Friday, it has created somewhat of a panic among SEO practitioners – some even speculating that link building is “dead.”

The specific link building practices that have come under fire include:

  • Press releases (specifically, optimized anchor text in press releases)
  • Guest posting
  • Advertorials

So, is link building actually dead? And what do we do now?

Here’s the truth…

Inbound anchor text links are still a strong ranking factor, according to Moz’s 2013 Search Engine Ranking Factors report. And while Google has been cracking down on over-optimized anchor text links (the keyword being over-optimized), they are not just going to do away with links as a ranking factor completely. According the Roman playwright Plautus, “In everything the middle course is best: all things in excess bring trouble to men.” In other words, moderation and common-sense approaches when it comes to link building tactics is key, and going overboard (i.e. large-scale guest posting and press releases, over-optimized anchor text) will get you in trouble with the Google police.

In the latest installment of the Mojo Minute, Janet Driscoll Miller provides some clarification and advice when it comes to post-Penguin link building.

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