Mojo Week in Marketing: October 25, 2013

By Alex Katzen | Oct 25, 2013
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Here are the major articles this week in the PPC, PR, marketing, and SEO world:






  • When it comes to marketing, “we are not operating in a rational economy, but a passion economy, where a sense of purpose determines how people will act and brand associations, rather than brand attributes, determine marketing success;” What Can We Expect From The Next Decade of Marketing? (Forbes)
  • Measuring ROI comes down to tracking campaign history- Demystifying Marketing and Social Media Measurement (Social Media Explorer)
  • Facebook announced “Stories to Share,” a feature for media sites and publishers to post suggested content on their Facebook page directly from the Insights Dashboard. (Marketing Land)



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