Ever since I discovered Sphinn and submitted a post that people actually liked, I’ve been a little bit addicted to checking it out everyday. It’s been extremely informative and has introduced me to some pretty good SEM bloggers I never would have known existed.
It’s a one stop information source that seems to update as soon as things happen in the world of Search. There are several “Sphinners” who post or submit or Sphinn several articles per day, and as I experiment with StumbleUpon, which is mentioned almost daily on Sphinn, I see the same exact Sphinners being even more active on StumbleUpon - and I would assume Digg too. Almost all of these people have their own businesses – but it looks like they spend all their time coming up with great content to Sphinn and voting for content on StumbleUpon.
So I guess my first question is: How do they make any money? Is their some indirect way they are making money by blogging, Stumbling and Sphinning? There is something to be said for gaining notoriety in the industry among your peers, but their is a lot more to be said for making the mortgage payment every month.
I would love to get invites to all the cool parties at SEO conferences, and getting that kind of cache seems to come from participating in Forums, Sphinning, Stumbling, Blogging and Commenting on others Bloggs. But I’m managing millions of dollars of online advertising spend for two OEM Auto manufacturers, SEO efforts for those same automotive clients and several other smaller but important accounts! How am I supposed to do all of that?
Ever since I started submitting my own Blog posts to Sphinn I’ve become very self-conscious about what I post. Is it “Sphinn worthy”? Will it go “hot”? I’ve written some decent technical “how-to’s” that fizzled on it instantly on Sphinn, its just not the audience for that kind of material…
So I think my choices are 1. Write content that is more likely to impress and hopefully hook potential clients (less complex and easier to produce) or 2. Write more entertaining, and time consuming material for my peers and with the hopes of someday ending up in and SEOMoz comic strip after an SES conference (much harder to do).
I feel like it’s High School and I want to eat lunch at the cool kids table, except this time the tables are turned and the SEO nerds are the cool kids. Guess I’ll have to settle for a steady paycheck…for now.