Not Blogging Yet? 10 Statistics That Will Convince You to Start Blogging

By Kari Rippetoe | Jul 10, 2013
More Articles by Kari

Blogging's Biggest Challenges and How to Overcome ThemIn tomorrow’s webinar, Blogging’s Biggest Challenges and How to Overcome Them, I’ll be talking about the importance of blogging as a part of your marketing strategy, and how it can help you achieve your business goals, from improving your search engine rankings to generating more leads and customers. As I’ve put together my presentation for the webinar this week, my research has surfaced a LOT of statistics pertaining to blogging and the benefits it has for your business. Many of these statistics are so darn compelling, it’s really hard to imagine why anyone would not want to begin forming their blogging strategy right now. So, if you’re still not convinced about blogging, here are 10 statistics that may well get you on the blogging bandwagon.

  1. 43% of marketers generated a customer from their blog this year. Hubspot 2013 State of Inbound Marketing Report
  2. Blogging requires roughly 9% of marketers’ total full-time staff dedications and only 7% of their budgets. Hubspot 2013 State of Inbound Marketing Report
  3. Marketers spend 55% more time on their budgets than on blogging. Hubspot 2013 State of Inbound Marketing Report
  4. 79% of companies who have a blog report a positive ROI for inbound marketing this year, compared with just 20% of those companies that do not have a blog. Hubspot 2013 State of Inbound Marketing Report
  5. 82% of marketers who blog on a daily basis acquired a customer using their blog, as opposed to 57% of marketers who just blog monthly. Hubspot 2013 State of Inbound Marketing Report
  6. 59% of B2B marketers believe blogs are effective at achieving their business goals. 2013 B2B Content Marketing Benchmarks, Budgets, and Trends
  7. 86% of B2B small business marketers favor blogs as their most effective content marketing tactic. B2B Small Business Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America
  8. 69% of B2C marketers are using blogs as a part of their content marketing strategy. 2013 B2C Content Marketing Benchmarks, Budgets, and Trends
  9. 66% of marketers plan to increase their use of blogs this year. 2013 Social Media Marketing Industry Report
  10. 59% of SEO professionals rate blogging as one of their top inbound marketing activities, and have subsequently created a blog or increased their blogging efforts. Moz 2012 SEO Industry Survey 

Still not convinced? Register for tomorrow’s webinar presented by me and Todd Wickersty, co-founder of Storyware. For a preview, check out the video below where I give you 3 good reasons why blogging for your business is a really good idea:

Share this article

Share on LinkedIn Share on Twitter

Blog Search

Subscribe today!

Over 4,000 marketers are receiving actionable insights and tips for improving their digital marketing in each monthly issue - why not join them?


  • khushbu

    Do your accounting
    homework, accounting assignments with our accounting homework solution and
    accounting tutoring help. Our homework assistance helps you to do your
    accounting homework and a

    ccounting assignments.

    Please visit once or email me on

  • khushbu

    Accounting homework help

    Send me your accounting & finance assignments and i will send you back the
    answers. I also help in projects, papers and essays.

    I also help in:-

    Accounting homework help

    Financial management homework help

    Statistics & economics homework help

    Net present value, future value & compounding

    Bonds, stocks, options, derivatives

    Financial accounting homework help

    Managerial accounting assignment solutions

    Ratio analysis & cash flow statement

    Income statement & balance sheet & shares & debentures

    Marginal costing, standard costing & variable costing

    Activity based costing, break even point & cvp analysis

    LIFO, fifo, weighted average & journal entries & trial balance finance
    homework help, accounting homework help, statistics homework help, economics
    homework help, financial management homework, accounting help, accounting,
    balance sheet, income statement, journal entries, present value, break even
    point, variable costing, absorption costing, standard costing, activity based
    costing, marketing homework help, ratio analysis, cash flow statement, cash
    budget, sales budget, LIFO FIFO, weighted average, wacc, macrs, bonds
    valuation, capm, project evaluation, capital budgeting, variance, working
    capital management, finance essays, finance projects & word problems,
    financial management

    Please visit once

    Or email me on

  • khushbu

    Email me your
    assignments and I will send you back the solutions.

    In addition to solving problems I do projects, papers and essays.

    I offer assistance in the following areas, undergraduate, graduate and post
    graduate levels:


    Accounting concept

    Income statement

    Balance sheet

    Cash-flow statement

    Accounts receivable, Note receivable


    Fixed Assets, Depreciation

    Intangible assets

    Current liability


    Long-term liability

    Common and preferred stock

    Treasury stock

    Cash and dividends

    Financial statement analysis

    Cost accounting, Cost analysis

    Accounting and management decision