Enter open graph tagging.
We recommend open graph tagging to clients in order to get their great video content not only indexed properly, but also ranking higher in search results. Additionally, these tags aid with the appearance of a video thumbnail next to search results. According to Econsultancy, sites can more than double their Google traffic when a video thumbnail appears in search rankings.
But does open graph tagging actually work?
As with any (relatively) new process, there have been discussions among search marketers on whether or not open graph tagging lives up to its billing, leading to the question: Is it worth my time? In my opinion, YES.
In addition to improving how videos are displayed in search, open graph tagging is also useful for social sharing. Think about how many times you’ve had to click “no thumbnail” when sharing a really great article or video on Facebook because the image options are poor, at best. With open graph tagging, your content will be shared in the most ideal form.
Let’s use our own content as an example:
Our recent webinar, The Convergence of PR and SEO: Harnessing the Power of Content, Social and Search, is marked up with open graph tagging which looks like this:
Because of open graph tagging, a Google search for “Search Mojo Webinars” causes this particular webinar to appear with a thumbnail included in the search results:
When shared on Facebook, it comes across like this:
The overall jury may still be out on how effective open graph tagging is, but I’m a supporter. It’s not difficult to add to your site and can be used for marking up more than just video content.
What are your thoughts on open graph tagging? Is it worth the added time to mark up content? Leave a comment or tweet me with your thoughts!