Passing the Google Analytics Exam (Part 1 of 2)

By Ariele McWhinney | Mar 26, 2012
More Articles by Ariele

Last week, I became a Google Analytics Qualified Individual! Here I’m going to share my experience of preparing for and taking the exam for anyone looking to become certified.


I work in the Analytics interface every day, but I knew that in order to pass this exam, I had a lot more to learn and practice. To start, Google has helpful preparation lessons they call “Conversion University.” They are a set of videos broken into four categories:

  • First Steps
  • Interpreting Reports
  • Fundamentals and
  • In-Depth Analysis

The narrators do a good job of walking you through the interface and various reports, as well as the technical side of Analytics. However, it is a lot of information to take at once. If you’re like me and not a note taker, I’d recommend reading along using the “Notes” tab on the videos. This will help you absorb all the technical lingo, especially if you’re not very familiar with Analytics. There are 21 videos total, each anywhere from 3 to 10 minutes long. This makes it easy to take breaks in between studying.

Take note of areas you are still unclear of after watching the videos. Because in addition, you can use Google Analytics Help Center articles to supplement your areas of weakness. Note: if you use the new version of Analytics (released last November), make sure you are looking at the correct Help Center articles. The Conversion University videos are updated for the new version.

And finally, you can study and read all you want, but nothing beats experience. Go into Analytics after each video and practice what they demonstrate. Make sure you understand:

  • various reporting tools
  • goal setup and interpretation
  • Analytics Intelligence
  • difference between metrics & dimensions
  • Analytics tracking, etc.

Taking the Exam

The Analytics certification exam was more challenging than the AdWords certification exams, but the process of taking the Analytics is a bit less stressful. It gives you 90 minutes to answer 70 questions, but you can pause the test at any point and have 5 days to take it from the time you start it.

There are several of the dreaded “multiple answer” questions that you will want to be careful with. So I suggest taking your time and answering ten to fifteen questions at a time, taking small breaks to give your mind a rest. I took the test in one night, but I still felt confident about all of my answers when it came time to submit.

In conclusion, this is another great certification from Google that ensures the qualified individual is well-versed in Analytics. But there is no reason you can’t pass if you are well prepared and are smart about how you take the exam. Good luck!

Google Analytics Qualified Individual

Look for the second part of my Google Analytics Certification Exam post later this week. I will talk about the importance of Analytics and the benefits of having the certification.

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