By Cady Condyles
Nov 7, 2011
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Janet Driscoll Miller will speak at PubCon Las Vegas 2011 on Tuesday, November 8 and Thursday, November 10.
Miller’s first session, entitled “Increase Your Post Click Conversion Performance” will cover new ways to use landing pages with Facebook via iFrames and tabs. She will speak along with George Aspland, Founder & President of eVision, LLC and Brian Massey, Conversion Scientist at Conversion Sciences.The presentation on Thursday, entitled “Post Click Marketing: Landing Page Optimization” will include results from real lift tests and advanced techniques you can use to make your landing pages more effective. Miller will speak on this panel along with Taylor Pratt, VP of Product Marketing of Raven Internet Marketing Tools, and Chris Goward, CEO of WiderFunnel Marketing Optimization.
“From what we’ve found, Facebook ad responders convert better when kept within Facebook” said Miller. “iFrames and tabs allow advertisers to mirror their site design within Facebook to improve the user experience and track Facebook ads all the way to the conversion. The landing page optimization session will demonstrate how to use Facebook data to couple personas with landing pages.”
If you are attending PubCon this week, please sit in on these sessions and introduce yourself.