Pubcon Vegas: Cool Tools for Search Marketers

By Janet Driscoll Miller | Nov 8, 2011
More Articles by Janet

One of my favorite things I get out of conferences is learning about all of the great tools that are available. Christine Churchill of KeyRelevance presented the Cool Tools for Search Marketers session.

Christine started by sharing why she thinks tools are so important:

  • save money and time
  • provide insight outside of your own site
  • identify missed opportunities
  • does the “grunge work” for you
  • they make you more efficient and keep you sane!
Keyword Tools
Fee Based
  • WordTracker
  • Trellian Keyword Discovery
  • Hitwise
  • WordStream
  • Nichebot
  • SEOmoz Keyword Difficulty Tool
Ranking Tools
  • Webposition
  • Advanced Web Ranking
  • (free)
  • (API)
Code Validators
Header Checkers
  • Rex Swain’s HTTP Viewer
Broken Link Checkers
SEO Tool Sets
  • SEOmoz Tools
  • Raven SEO Tools
SEO Toolbars and Browser Extensions
  • SEOBook
  • SEO Quake
  • SEOmoz
  • Majestic SEO
  • RankQuest
  • Alexa
  • WebDevelopers
Link Tools
  • Yahoo Site Explorer
  • MajesticSEO
  • SEOmoz LinkScape
  • SEOmoz Open Site Explorer
  • Advanced Link Manager
  • OptiLink
  • HubFinder
  • SoloSEO
  • Blekko
  • Link Research Tools
Competitive Intelligence Tools
  • Hitwise
  • ComScore Marketer
  • Trellian’s Competitive Intelligence
  • SEOmoz Keyword Difficulty Tool
  • SpyFu
  • Compete
  • SEMRush
  • KeyCompete
  • KeywordSpy
  • AdGooRoo
  • Keyword Analyzer
Social Media Tools

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  • sudha

    thank you mam for giving this information.

  • Robert

    Great adcvie Paul. Another area that interests me is understanding how to balance your selection between high volume/highly competitive terms and long tail terms.We’ve had a pretty easy time achieving results on Google for our long tail terms, but have found that we could invest too much time without capturing much value on some highly competitive terms.The question that always plagued me was: How big is too big when you are working with limited resources? Should I go for big results on lower volume keywords or go for the gold and climb to the top on a high volume terms? As a type A, you can imagine my preference but my SEO guy was not always so thrilled with that notion because it takes so long to know whether you will see results.You can continue struggling for that term for weeks or even months before figuring out you didn’t have a chance because Google didn’t/doesn’t?? crawl typical webpages for weeks. Not sure that’s still true? One of the tricks we used to test our possibilities was to post content optimized for a broad keyword on a social media site or our blog (those are cached in just days) to see how we fared. With that we had an idea of the results we could attain with a little effort. Not sure if this is a good idea or if it is even current as SEO changes so rapidly. Thoughts?