#seo411 Recap: General SEO

By Amanda Sides | Mar 26, 2010
More Articles by Amanda

Earlier this week, we hosted our first ever Twitter chat session. The subject of this week’s #seo411 chat was General SEO. SEO is a growing and quickly evolving industry, and it’s always good to have a good basic understanding of the process and find out the biggest challenges that our clients and fellow industry experts face when tackling SEO management.

We want to thank all of our #seo411 participants for the great discussion surrounding General SEO. These chat sessions wouldn’t be possible if it weren’t for you guys!

Q1: What experts, blogs, twitterers, conferences, and/or hashtags do you follow as SEO resources?

Follow these people on Twitter: Subscribe to these blogs:
@seobook Searchengineland.com
@dannysullivan Seomoz.org
@janpolsen Searchenginejournal.com
@jillwhalen Searchenginewatch.com
@leeodden Follow these hashtags:
@seosmarty #SEO

Q2: Which departments of your company or client’s company must get on board with SEO in order for it to succeed?

The general consensus trended toward Marketing and IT departments. Ideally every department would be on board for integration purposes in the long run, but definitely Marketing for the short-term. Your PR department needs to work with you to build quality inbound links via press releases, while your IT department must cooperate in making necessary site updates and with server changes.

Q3: How much of a priority is SEO relative to other Mktg activities of your company or clients? How much of a priority should it be?

Most participants agreed that SEO is or should be a top priority within a company. If you have a website, SEO should be at the top of the list. TV, Radio, and other forms of traditional media have an impact on increasing brand searches, so they are important as well and shouldn’t be left out of the equation.

Q4: What are some of the biggest challenges or barriers to entry in managing SEO?

Discussion here focused around the lack of resources required for managing SEO. This is more geared toward in-house management. Not having the man-power, time, and cooperation are big barriers to entry here. It takes a lot of effort to keep up with the constantly (and quickly) evolving industry. More barriers to entry discussed were building quality links and unique content.

Q5: What stereotypes or misconceptions about SEO have you encountered? Are they ever justified?

The biggest misconception seems to be that SEO is an overnight or magical process. Make sure you accurately set client expectations from the beginning, explaining that it takes time and you can’t guarantee they’ll be in the top spot.

Q6: Do you practice SEO in-house or with an agency? What are critical qualities to look for in any SEO agency or manager?

Feedback regarding what to look for when choosing an SEO agency or manager included:

  • Ask for samples of before and after results; good agencies will have plenty to share with you.
  • To choose an agency, at bare minimum they should know as much as or more as your in-house expert.
  • Make sure it’s a good fit. You need to understand them, and they need to understand you.
  • Measurement is key. Be sure to find out how the agency or manager measures success.

Thanks again to all of our followers who helped make our first #seo411 chat successful! I hope everyone will spread the word and join us next Tuesday at 2pm EST for our next chat session: #seo411: Choosing Keywords for SEO.

View the full #seo411 chat schedule

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