Tuesday, Search Mojo hosted its weekly #seo411 Twitter chat session, How Website Content Factors into SEO. Last week we discussed SEO from a keyword selection point of view, so the next step in the process would be selecting the content you want to build around those keywords.
We want to thank all of our #seo411 participants for the great discussion surrounding How Website Content Factors into SEO. These chat sessions wouldn’t be possible if it weren’t for you guys! Here’s a quick recap of what went down Tuesday afternoon.
Q1: Where are the most important places on a page to add your keywords?
The best places to insert keywords are within the Title and description tags, any headlines you may have, throughout the copy on the page, and in links and bold text. At the bare minimum, you should have your keywords in your Title and Meta description tags, as well as any H1 or H2 tags.
Q2: How much does content matter in the algorithm? A little or a lot?
Google weighs inbound links more heavily than content, but and Bing place more emphasis on the content. Content can come in many forms, such as text, video, or images; written text is valued higher because the bots can’t read a video or an image.
Q3: How important is keyword density on a page? Is there an ideal number to aim for?
There are a lot of variances in opinions regarding how many times or what percentage of the content the keyword should be found on the page; but the general consensus is to write like a human being…write content that contains keywords that revolve around a concept, and don’t sound like a tool. Writing with the keyword in mind will help your content sound natural, and also probably increase your keyword density without much effort.
Q4: Do you recommend creating new content based on search query data?
Doing some research within Analytics can show you what keywords have the highest abandonment rates, and which ones perform well, and tailor your message around those stats. Search query data can also give you ideas for more long tail phrases to optimize towards.
Q5: What are some key considerations for revising/restructuring site content?
As mentioned in Question #4, take a look at search query data and use that to develop new site content. When you are restructuring a site, make sure you keep usability in mind along with SEO. Don’t forget to have 301 redirects in place so that you don’t lose everything you’ve already worked for from your old site, and also look for more lengthy pages that can be broken up into smaller more targeted/focused ones.
Q6: Do you think certain engines value content more than others?
Yahoo and Bing tend to weigh content more heavily than Google, where Google puts more importance on inbound links.
Q7: How often should you refresh your site content for SEO?
Everyone was pretty much in agreement that you should make updates when necessary. It’s difficult to update the static site content often, so creating a blog would be an easier way to add new content to your site on a regular basis.
Q8: Does a blog help your SEO efforts? How?
As mentioned in Question #7, a blog is a great way to frequently add new content to your site. Updating a blog brings search engine bots back more regularly, so, if you have the resources… start a blog!
Q9: What are your biggest challenges in optimizing content for SEO?
Sometimes if IT controls the site, it can be a difficult task to get them to make content edits. Also, once content is updated, be sure to also update your Google Sitemap – this is often overlooked.
Q10: Do you use the meta keyword tag? Do you think it helps SEO?
It is questionable how it helps SEO, but it definitely doesn’t hurt your efforts. Some people think it’s a great way to make note of what your keywords of focus are.
Q11: What types of content do you optimize for SEO? (ex: web pages, pdfs, images, etc.)
Almost every kind of content can somehow be optimized, the real challenge is initially getting the content created. “If it is a form of information that can be published via the web. It is SEOable” –@gatzseo
Q12: What are some of the most outlandish black hat SEO efforts you’ve come across relating to site content?
• Keyword stuffing
• Cookie stuffing
• Irrelevant content
• Kay Bailey Hutchinson site
Thanks again to all of our followers who help make our #seo411 chats successful! I hope everyone will spread the word and join us next Tuesday (4/13/10) at 2pm ET for our next chat session: #seo411: How Website Links Affect SEO.
View the full #seo411 chat schedule