#seo411 Recap: SEO Technical Roadblocks

By Amanda Sides | Jul 13, 2010
More Articles by Amanda


Earlier this afternoon, we hosted our weekly #seo411 Twitter chat, with today’s subject surrounding technical roadblocks often faced with SEO efforts.  Here’s a quick recap of what you might have missed….

Q1: What technical challenges have you faced with SEO?

Most roadblocks come about when Flash or Javascript is involved.  A lot of people also have issues getting IT departments to cooperate, as well as getting designers to realize that there is a technical side of SEO.  Everyone knows what they know, so sometimes you have to educate teams involved to make progress.  Another big hurdle is working with inflexible Content Management Systems… could cause some problems.

Q2: When you encounter technical SEO issues, how have you solved them?

It’s a good to have enough technical knowledge to articulate the problem and how it should be approached.  In many instances, you will need to work with the IT dept or technical team to resolve the issue. As @JanesvilleSEO jokingly put it: “Leverage those smarter than you.”

Q3: How do you approach an uncooperative IT department when you need site changes implemented ASAP?

Know your stuff. Be able to quickly and simply articulate what the issue is and how to approach the solution.  Do your research beforehand, and try not to be too demanding.

Q4: Which site architecture issues have given you the most SEO troubles?

Some examples given were Flash or Javascript navigation, and doorway pages or Flash accessible only pages.

Q5: Are you using AJAX or Javascript on your site? If so, has it hampered your SEO efforts?

Not many comments on this question, but just remember that they are only good in moderation, and that bots still can’t read it!

Q6: How do you work around issues with Flash?

To start, disable Javascript so you can see what the engine would see on the site. (Another tool you can use that was mentioned in the chat today is SEO-Browser.com, which is another way to view your site as an engine would.)  You’ll have a good starting place of what needs to be added/edited.  You don’t have to get rid of the Flash altogether, just make it SEO-friendly.  <No Script> tags are a great way to give the engines something to index when using Flash.  Win-win situation.  Designers get their Flash, and the engines can index some content.

Q7: Have you considered trying HTML5 as an alternative to Flash because of SEO?

Not many spoke up as having used HTML5 yet, but many are interested in it.

A7: Large institutions don’t adapt to newer standards which aren’t universally supported.  We’ll prolly go HTML5 when HTML6 releases. #seo411 – @vicshoup

If you have any feedback about this question, send it to @SearchMojo and let us know what you think about HTML5, and how it’s going to impact

SEO.

Q8: What’s your most common problem when working with a CMS?

Both lack of control and inflexibility were discussed.  It’s never good when you have major difficulties editing tags or content to include the keyword of focus.

Q9: Do you try to make your images SEO friendly? How?

You don’t want to do SEO half-way.  Definitely make your images SEO-friendly if you can.  Use SEO friendly file formats, file names, and image alt tags.  One participant suggested throwing your logo onto your image, because sometimes  other people borrow them, and sometimes they pop up in the search engines.

Q10: What’s this week’s biggest takeaway?

Tweet courtesy of @kaitlyn07.

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Be sure to join us next Tuesday July 20, 2010 at 2pm ET for #seo411:  Agency vs. In-House SEO, and check out the rest of our July chats on our  #seo411 Twitter chat schedule.

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