By Justin Champion
Mar 24, 2011
More Articles by Justin
Now it’s time to say goodbye – My last session of the day entitled Conversion Tools of the Master Craftsman, highlights effective conversion tools and solutions that you can use for your website t0 fix conversion issues.
Speakers for this session include:
Type – In page web analytics
Pricing – $19 month
Type – In page web analytics & user monitoring
The conversion report is more granular than web analytics
Pricing – $99 month
Type- Cross browser testing
Pricing – $19.95 month
Helps design interactive UI mockups for desktop software, rich internet apps and websites.
Type- Simulated Visual attention tool
Get rid of visual distractions and keep it simple for users to know where to navigate
“If it doesn’t pass the attention test, you’ll lose big time,” says Ash.
Pricing – $27 month
Free Optimization Tools (Eisenberg)
56.8 billion dollars will be spent this year on generating website traffic, but only 2-3% of visitors will acually convert.
Companies typically spend $92 to bring customers to their site, but only $1 of it converts.
It’s not about WHAT, but WHY! Sure, fine tuning will help on a minimal scale, but you need to focus on the issue at hand – the WHOLE page. That being said, 48% of people think they have no control over optimization – they’re not putting forth the effort. 61% of people do less than 5 tests per month – Again, not putting forth the effort
You NEED Quantitative Analysis
Top 5 of 2010
Badging (As seen on TV) – Conversion impact as high as 55%
Message consistency (All the way through conversion) – Average conversion improvement range 5%-20%
Tax free (Geocentric) – Conversion improvement as high as 12%
International (Ship outside of the U.S.) – Conversion improvement as high as 100%
Email Acquisition (Subscribe) – Acquisition improvement as high as 1000%