SMX Advanced took place this week in Seattle, and our own Janet Driscoll Miller and Amanda Sides were there live blogging the flurry of tips and tricks, new tactics, best practices, and announcements that search marketers have come to love and expect from the SMX conferences. We’ve put together a roundup of all of Janet’s and Amanda’s posts from SMX Advanced so you can catch up on anything you missed – whether you were able to attend, or watched from the Twitter sidelines. Plus, we’ve included a link to Janet’s own SMX Advanced presentation on Authorship. Enjoy!
The Mad Scientists of Paid Search - Chris Haleua and Kohki Yamaguchi of Adobe, and George Michie of RKG offer discuss PPC data analysis and offer tips for slicing and dicing your paid search analytics.
New PPC Best Practices in an Enhanced Campaign World – Ben Vigneron of eSearchVision, Jeff Allen of Hanapin Marketing, and Brad Geddes of Certified Knowledge provide tips and tricks for managing Enhanced Campaigns in AdWords.
What’s Hot With Paid Social – Jeff Jewett of Optify, Jennifer Wong of HasOffers, Marty Weintraub of AimClear, and Adam Berke of Adroll discuss the different paid social advertising options available, including LinkedIn, Facebook, and Twitter.
Rocking It with PLAs (Product Listing Ads) – Ethan Batraski of Adchemy, Katherine Janca of MediaCom, Micah Heath of TQE Marketing, and Katie Cammelleri of sporting goods retailer REI provided helpful tips for leveraging Product Listing Ads and getting the most benefit from them.
Pro-Level Tips to Succeeding at Remarketing – Susan Waldes of PPC Associates, Bryant Garvin of Get Found First, and Jarvis Mak of Rocket Fuel offer tips for improving your remarketing campaigns to get the most value from them.
Extreme Excel Excellence – Having mad Excel skills (or “skillz,” even) is essential for search marketers on both the PPC and SEO side. Annie Cushing of Annielytics.com, John Gagnon of Microsoft, AJ Kohn of Blind Five Year Old, Conrad Saam of Atticus Marketing, and Brent Snyder of Nebo Agency dive into must-know functions and features of to achieve search marketing “excel”-lence.
Authorship: The Deep Dive – Although we did not live blog this session, Janet Driscoll Miller was a presenter and her slides on what to look out for when implementing Authorship rich snippets can be found here. For a great summary of the entire session, check out AimClear’s blog post about it.
You & A Keynote with Matt Cutts – Everyone’s favorite Google web spam guy talks with Danny Sullivan of Search Engine Land and answers burning questions about Panda and Penguin updates, linking best practices, and more.
Complicated Technical Issues That Sabotage SEO Efforts – Matt Ruud of Rocket Clicks, Tom Conte of MorpheusMedia, and Maile Ohye of Google discuss some of the technical speedbumps that can derail SEO efforts, and how to combat them.
The Periodic Table of SEO Ranking Factors-2013 Edition – Jenny Halasz of Archology, Marcus Tolber of SearchMetrics, Eric Enge of Stone Temple Consulting, and Matthew Peters of Moz examine on-page and off-page search ranking factors and their impact on SEO success.
Advanced Tips and Tricks for Advanced Analytics – Mark Munroe of Inflection, Myron Rosmarin of Rosmarin Search Marketing, and Angie Schottmuller of Three Deep Marketing offer tips on how to track the success of your SEO efforts.
Getting Curation Right – Brent Csutoras of Kairay Media, Virginia Nussey of Bruce Clay, Inc., and Amy Vernon of Internet Media Labs discuss what content curation is and how it can benefit marketers.