Social Media Week: Facebook Friday

By Renee Revetta | Sep 23, 2011
More Articles by Renee

To finish out Social Media Week here on the Search Marketing Sage, I’ll close with everyone’s most loved (and hated) social network – Facebook. Read on to learn more about the outcomes of the F8 conference, new Facebook updates and why Facebook apps are great for our economy.

facebook logo

F8 Conference

Timeline and OpenGraph were the main outcomes of the F8 conference yesterday. Mark wants us to have “frictionless experiences” and encounter “realtime serendipity” with the new Timeline setup. If you’re dying to experience this so called frictionless version of Facebook, you can enable the new profile format: How to Enable the New Facebook Timeline NOW

Starting September 29-30, roll out will begin of the new profile layout – however using this workaround and becoming a developer gives you instant access. Note that friends that have not used this workaround will still see your profile in the old format – until they upgrade.

Here’s a sneak peak:

Since then it’s already been discovered that with the new layout you can determine who has unfriended you (should you be one of those that watch your friend numbers and are infuriated by the fluctuations): HOW TO: Use the New Facebook to See Who Has Unfriended You

Facebook Apps

According to the University of Maryland:

Facebook app creation has added at least 182,000 new jobs and contributed more than $12.19 billion in wages and benefits to the U.S. economy this year.

Further, Facebook’s App Economy has created more than 53,000 new jobs in software companies who make applications for the Facebook Platform. Apps include everything from productivity tools to popular games like “Farmville” that users interact with on Facebook.

Considering the state of the economy, these are incredible numbers. Who would have thought “The Facebook” would go this far?!

Facebook Friend Groups similar to Google +

This past week when I was adding a friend, I noticed the ability to add the person as an acquaintance, close friend or restricted. It instantly reminded me (and many others) of the similar capability in Google + called Circles. Learn more about this update over at March Hare Media.

For Facebook Advertisers

Two new developments appeared this week on the Facebook advertising interface. One allows you to show stories about people interacting with your Facebook Page with your Facebook ads. Basically, if you’re advertising on Facebook and the destination URL is hosted on Facebook (whether that’s a Facebook Page, Tab or App) Facebook now allows you to show user interactions that take place, involving that Facebook Page. In essence I’d expect this to improve ad performance – as anytime friends see their other friends interacting with a Page, they will likely be more drawn to the ad. Increased relevance would seem to lead to enhanced performance.

The second update is hardly noticeable, but is a HUGE improvement for targeting usability. Under the Interests section, Facebook advertisers can now paste in a list of “interests” as opposed to typing each word (how it’s been done for, what seems to be, ever). See that tiny plus sign on the right?


Click it and you’ll see this pop-up.

Major win for advertisers using the Facebook ad interface.

I hope you’ve enjoyed my version of Social Media Week – for official coverage from Social Media Week check out what they covered today. Should you have any questions or comments feel free to find me on Twitter or leave your comments below.

Search Marketing Sage’s Social Media Week:

Social Media Week: Stay Tuned

Social Media Week: Twitter Tuesday

Social Media Week: WordPress Wednesday

Social Media Week: Transparency Thursday

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