Are You Stressed Out About Creating White Papers?

By Kari Rippetoe | Apr 16, 2014
More Articles by Kari


Today is National Stress Awareness Day, and when better than the day after the dreaded Tax Day. But if you’re like many marketers, getting your taxes done is not the only thing that stresses you out.

Creating content is not an easy endeavour – trust me, I know. Creating quality content is continually a challenge for marketers, with lack of time cited as the top challenge for B2B marketers (according to the Content Marketing Institute). White papers are no exception to this, as they can be time-intensive to create.

During tomorrow’s webinar, How to Amp Up the B2B Lead Generation Power of Your White Papers, I’ll be talking about ways to take the stress out of creating white papers by implementing a process that enables you to:

  1. Know who your audience is
  2. Determine the topic and approach of your white paper
  3. Gather relevant and compelling data
  4. Leverage and repurpose your existing content (something I talked about in a previous blog post)

In addition, Tad Miller will be showing you ways to generate more demand and leads from your white papers using some effective B2B advertising tactics you may not have considered, such as LinkedIn Advertising and retargeting.

While content marketing is certainly not as simple as 1-2-3-4, creating white papers doesn’t have to be a stressful event. Join me and Tad Miller at tomorrow’s webinar to learn more about creating effective white papers and getting more lead generation value from them.

Amp Up the Power of Your B2B White Papers

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