Twitter Sells Site Sponsorship to Microsoft

By Avelyn Austin | Mar 25, 2009
More Articles by Avelyn


It was only a matter of time before Twitter entered the world of online advertising. According to that time has come:

  • The Plan: Twitter sold the sponsorship of its “ExecTweets” site. ExecTweets is a collection of tweets made by company executives.
  • The Sponsor: Twitter sold a sponsorship of the ExecTweets site to Microsoft Corp.
  • Why: According to the article on “The move is an answer to critics who have noted that red-hot Twitter hasn’t yet developed a business model to match its popularity.”
  • What’s next: Although Twitter has not announced any other sponsorship opportunities it may onlyDesk ExecTweet be a matter of time. Biz Stone, co-founder of Twitter, said “Twitter is contacted regularly by brands interested in sponsoring innovative experiences based on topics of interest, however, our focused commitment to Twitter it self means we don’t have much time or resources to build these interesting topical experiences.”

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