Wait, it’s Christmas already? For ecommerce marketers it is…

By Kari Rippetoe | Jul 24, 2013
More Articles by Kari


Christmas in July: Preparing Your Ecommerce Site Now for the HolidaysYes, it’s that time again. The most wonderful time of the year…at least if you’re in retail and/or ecommerce. It’s the proverbial “Christmas in July,” when Santa’s elves begin planning for the biggest shopping season of the year, including the two biggest shopping days of the year for both brick & mortar stores and ecommerce websites: Black Friday and Cyber Monday.

If you’re a marketer in the retail industry and/or for an ecommerce website, then I don’t need to convince you that starting your holiday marketing strategy planning now isn’t an option – it’s a requirement. In order to get a leg up on your competitors and get a piece of the shopping mayhem that ensues post-Thanksgiving (and, let’s not kid ourselves, as early as the day after Halloween), you need to plan everything from product offerings, advertising tactics and media buys to ad creative, website updates and cross-channel strategies…and much, much more. But there may be some opportunities to get in front of consumers and stay top-of-mind during the holiday season that you may not have considered before.

In our upcoming webinar Christmas in July: Preparing Your Ecommerce Site Now for the Holidays, Search Mojo’s Tad Miller and Adam Berke of AdRoll will be showing you some new and existing, but often-overlooked, tactics ecommerce sites need to consider adding to their holiday advertising plans, to increase their revenue and decrease cost during the most wonderful time of the year. These include:

  • Retargeting
  • Product Listing Ads
  • Social Media Advertising
  • Organic and local search tactics

Register for the webinar today (and don’t forget: even if you can’t attend on the day, the full recording will be sent to everyone who registers and will be made available on our website for on-demand viewing!).

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