Google is constantly making updates to its search algorithms, and it can be a challenge to keep up with it all. And, like the search engine, there are pretty frequent updates to Google Analytics as well. Many marketers rely on it to provide them with the information needed to measure their marketing efforts and make informed, data-driven decisions – so it’s imperative that they know how to use Google Analytics to their advantage.
Firstly, take stock of what you’re currently measuring and compare that against your business goals. Are those metrics really giving you the information you need? Forget what you might have heard about what to measure, and think about what really matters.
There are so many different ways to slice, dice, and measure your website data in Google Analytics. And while it may all seem a bit overwhelming, there are some tools you can use to make it a little easier. Get to know Google Analytics, and you’ll be amazed at the insights you can glean from it.
During tomorrow’s webinar, Getting the Most Value from Google Analytics, Search Mojo’s Janet Driscoll Miller and Scott Garrett will be discussing these topics and more in greater detail, so you can see what you could be missing in Google Analytics. In the webinar preview below, Scott Garrett talks about some of the most overlooked ecommerce metrics in Google Analytics, which he’ll be talking about tomorrow.
Register today for the webinar (and even if you can’t make it tomorrow, the full recording will be sent to everyone who registered!).