WEBINAR: How Content Marketing Drives Search and ROI Success

By Kari Rippetoe | Sep 18, 2012
More Articles by Kari


How Content Marketing Drives Search and ROI SuccessContent is king, especially when it comes to your search marketing efforts – but not just any ol’ content will do! If you want to activate the Wonder Twin powers of content marketing and search marketing, you need to understand how your customers and prospects locate and consume the content they need to make a purchase decision – and how to point them down the buying path for your product.

Join us this Thursday, September 20th at 2:00 pm ET for a free webinar, How Content Marketing Drives Search and ROI Success. Janet Driscoll Miller, President & CEO of Search Mojo, and I will guide you through some ways to integrate your content and search marketing efforts, including:

  • Which types of content work best in organic search
  • Things to consider when choosing a content type for a search program
  • How to set up content appropriately to get the most organic search visibility
  • How to test various types of content in paid search
  • Measuring the success of content efforts

UPDATE: Did you miss the webinar? Watch “How Content Marketing Drives Search and ROI Success” in its entirety here! Check out a preview below:

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