According to MarketingSherpa’s 2011 Landing Page Optimization Benchmark Report, 68% of B2B marketers are unable to demonstrate positive ROI (or any ROI at all) of their landing page optimization efforts. This is alarming, given how more marketers are becoming increasingly savvy to the importance of using specialized landing pages for their advertising campaigns; but they seem to be falling down when it comes to optimizing the page elements that matter, testing their landing pages, and properly measuring the results of their efforts. This could come down to inefficient web analytics to guide B2B marketers’ landing page optimization efforts; however, the unfortunate side of this is that they may fail to recognize the full potential their efforts have for generating leads.
Join Search Mojo’s Janet Driscoll Miller and Jenny DeGraff for a free webinar, Land More Leads With Your Landing Pages, on Wednesday, April 24 at 2:00pm ET. Janet and Jenny will demonstrate the crucial role landing pages play in driving conversions and ROI. You’ll learn:
Why it’s important to keep the promise from the moment someone clicks your ads.
How marketing automation can make your landing pages more efficient.
How to utilize data to drive landing page design.
Check out the webinar preview below with Jenny DeGraff, discussing the importance of keeping data in mind when designing landing pages. And don’t forget to register for the webinar – even if you’re unable to attend, the webinar will be recorded and sent to everyone who registers.