The question of how to measure the success of your search marketing efforts may seem like an easy one to answer – but it’s actually more difficult than it looks from the outside. When it comes to SEO, we usually think of rankings first as the best measurement of success. However, changes to how Google ranks content and the role of social media (specifically, Google+) is making search results much more personalized for each user. In addition, rich snippets have changed how search results are displayed, adding greater detail to results and providing more exposure for a piece of content.
If rankings alone are not the best way to measure SEO success, then what metrics do matter?
Join Janet Driscoll Miller as she explains what metrics you should be measuring during an upcoming Search Mojo webinar, Search Marketing Metrics That Matter. This free webinar will take place tomorrow, May 30th, 2013 at 2:00pm Eastern.
During this webinar, you’ll learn:
Why search engine rankings are not the most accurate measurement of your SEO
How Google+ is changing the game when it comes to getting indexed
Content and social media metrics you should be considering when measuring search efforts
Tools to consider to help you get a clearer picture of your search marketing results
Register today for Search Marketing Metrics That Matter, and don’t forget: even if you can’t attend the live webinar, make sure to register so you can receive the full recording afterwards. For a preview of what Janet will be discussing during the webinar, watch the latest edition of the Mojo Minute: