By Ashley Hopkins
Jul 21, 2008
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I was sitting at home a few nights ago when I happened to get a text message. Having been waiting to hear from someone for quite some time, I quickly opened it, only to find a twitter update from Tad Miller, an account director here at Search Mojo and a frequent blogger on this site. When my boyfriend asked me who it was, I simply replied, “It’s just a tweet”…to which he replied, “A what?”
This was not the first time I’ve run across this problem. When I signed up for Twitter, I let the program search through all my e-mail contacts with the hopes of linking to someone I knew. After the search produced absolutely no results, I began to randomly search any names I could think of, looking for friends, family and co-workers. After searching through dozens of names, I had found only two people I had gone to school with to follow. Of my current 60 contacts, 58 are either fellow employees, fellow bloggers, or experts who’ve presented at conferences I have attended. There are many whom I’ve never even met in person.
This got me thinking – how effective can Twitter be as a social networking site when there are a lot of people out there who haven’t even heard of it? How are corporations supposed to start a conversation with its constituents when no one even knows that the service exists?
I don’t really know the answer to this question, but I’d like some input. It’s obvious that Twitter can have a great results when it comes to networking within an industry, but how good is it at spreading a message to a mass number of consumers? I’m sure we’ll all find out soon enough, but in the meantime feel free to leave a comment below.