When the Spread of Ideas Stops

By Renee Revetta | Oct 12, 2009
More Articles by Renee


Stop SignImage by ladybeames via Flickr

I was locked out of Twitter for much of last Thursday and Friday, so it was a strange couple of days in my books.  Yes, I was able to focus on the job at hand, but also, wasn’t exposed to others’ opinions and thoughts about the industry and world in general.

Is this a good or bad thing?  If we want to work in a silo, then, I guess it’s a good thing.  However, quickly spreading ideas, news stories and thoughts is a good thing in my opinion.  Today, being back on Twitter makes all the difference in my awareness level of industry and world news.

When you take the use of Twitter for granted and it’s taken away, even for a short time, it’s easy to realize its’ impact.  How has Twitter impacted media, local, national and worldwide news? Surely for Twitter users, our news-gathering and surveying experience has changed greatly.  Before I became a Twitter user, I focused on my immediate surroundings for most news and wasn’t exposed to the ideas of people in other states or countries near as often.  Other than through online news sites, Facebook and the evening news, my intake was limited compared to Twitter’s concise updates directly from users.

To me, Twitter is one of the best ways to spread ideas to a mass audience.  Isn’t that one of the goals of marketing?  And maybe I’m bias because it’s part of my job to be active on Twitter.  But I’ll venture to say others agree.

Is Twitter a time waster or the quickest way to spread ideas and thoughts to hundreds, thousands, or even millions of people?

Let me know what you think – send me an @ message on Twitter: @reneerevetta

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