Share Our Strength, a Washington, D.C. nonprofit fighting to end child hunger in America, wanted to increase registrations for its Bake Sale for No Kid Hungry, a national fundraising initiative that encourages people to host bake sales in their communities to help end childhood hunger. Those who were interested in holding a bake sale could register via the Bake Sale for No Kid Hungry website.
Marketing Mojo suggested advertising on Facebook, which allows advertisers to target their ads to potential customers based on data such as demographics (such as gender and age), location and interests. This granularity of ad targeting made Facebook an ideal platform for generating more conversions for Share Our Strength. The campaigns would utilize right column ads that appear on the right side of the page when a user is logged in to Facebook.
Timeline of Campaign
As we honed the targeting, ads and landing page, there were considerable improvements in the results from campaign to campaign over the course of the year. Overall, Share Our Strength saw the following: