Buyer Persona Development
To create compelling content, you first have to know your audience. Customer and prospect buyer personas provide a guide for all members of the marketing team to clarify the target audience. Through buyer persona development, the marketing team then can precisely pinpoint the demographics, content and messaging to the prospect at specific points in the buying cycle.
How We Can Help
Trained by the Buyer Persona Institute, our content marketers implement specific processes and techniques to develop highly descriptive and informative personas, based on the 5 Rings of Buying InsightTM for Buyer Personas.
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