Buyer Persona Development
To create compelling content, you first have to know your audience. Customer and prospect buyer personas provide a guide for all members of the marketing team to clarify the target audience. Through buyer persona development, the marketing team then can precisely pinpoint the demographics, content and messaging to the prospect at specific points in the buying cycle.
How We Can Help
Trained by the Buyer Persona Institute, our content marketers implement specific processes and techniques to develop highly descriptive and informative personas, based on the 5 Rings of Buying InsightTM for Buyer Personas.
- The Content Marketer’s SEO Cheat Sheet Has 10 Blue Links
Content is king in SEO, right? That's what so many experts have said for years. But, hold on -- don't start typing just yet. Read More
- 5 Ways to Avoid the Most Common Web Design Pitfalls
Less-than-good website designs have more in common than you might think. Every day, people come up to me in the street and ask me: "Marshall, what's it like looking at the world through your eyes? Read More
- The Mighty Infographic: One Designer’s Personal Recipe for Creating Infographics
Creating Infographics Like a Designer I've used this blog space to extol the virtues of content marketing before, and, while Marketing Mojo has been offering content marketing services since before I came on to the scene, there is at least one flavor of content marketing I'd personally love to see us doing more of for our clients: the humble, wonderful infographic. The dearth of infographic projects coming my way is not surprising; for all their efficacy at communicating large amounts of data in an easy-to-digest package, infographics can be tricky, inscrutable things to get up and running, and for what may initially seem like a small return on investment. Read More