This question can be difficult to answer if you do not have a team of experts on your side to help you understand the ever-changing world of online advertising. Everyone is familiar with search engines and social media, but is your company positioned in a way to take full advantage of them?
Some advertisers do not know the answers to these questions, others do know the answers but frequently aren’t satisfied with their results. We have more than ten years of experience in creating new online marketing campaigns and repairing and transforming existing online marketing campaigns that aren’t performing to advertiser’s standards.
Whether it is a social media advertising platform like LinkedIn, Facebook, or Twitter, a search marketing platform like Google AdWords, or other online advertising opportunities, it is important to utilize all of the available online advertising platforms that resonate with your target audience. This online multi-channel strategy will help increase your chances of converting that audience into customers and ensuring optimal campaign success.
If you are not using a combination of online advertising channels, you may be missing out on opportunities to reach your prospects. Studies have also shown that social media advertising actually assists conversions from other digital channels – for each click on a social media ad, there are two others that contribute to conversions in other channels*.
Marketing Mojo’s online advertising service offering allows advertisers to utilize all of the online advertising platforms that best fit a company’s marketing goals – all for one management fee. We can find the perfect online media mix to maximize online goals. Whether you are a software as a service company that has only been using search engine ads and now wants to test LinkedIn Ads, or an online ecommerce retailer that needs to supplement its search ads with Facebook dynamic product ads, or whatever your business model – we can optimize your online media budget to perform at its fullest potential across the online media channels that work most effectively at delivering results.
We provide a single team that is highly trained in all online ad disciplines (search, display and social ads). This single-team, agile approach gives us the freedom and flexibility to quickly change strategy and ad platforms as needed to generate the most leads or sales. Most other agencies are too departmentalized, skill specialized and bureaucratic to effectively make the changes across ad platforms needed to optimize performance.
All Marketing Mojo account teams have the skills and experience needed to simultaneously utilize all of the below advertising options for one ad spend percentage based management fee:
“Not only did we see more conversions on LinkedIn, we paid less on a per conversion basis, and, qualitatively, we could see that the leads themselves were more valuable – i.e., better titles, companies in our target segments, less garbage.”
Vice President of Marketing, ScienceLogic
*Multiplier Effect of Integrated Search and Social Advertising, Marin Software