Display advertising allows marketers to drive targeted visitors to their website using visual ads rather than purely text-based ads. Display ads can come in a variety of formats, including banner, video, rich text, plain text and interactive ads.
Most advertisers approach display advertising the same passive way they approach media buying on TV, radio or print, with the goal of building awareness. Like those ad mediums, the strategy is usually “buying impressions and hoping for the best.” But the breadth of targeting options now available in display advertising combined with active management allows advertisers to reach the most prospective customers for their businesses.
Display advertisers can now target users based on a custom combination of the following criteria that is best suited for the buyers’ needs:
At Marketing Mojo, our focus is not just on ad impressions, but on conversions (it is really easy to get millions of ad impressions). Rather than solely focusing on increasing the number of eyeballs that see our clients’ ads, we also focus on generating site traffic that will stay on-site, convert and reach our clients’ goals, whether that be generating sales, leads or other priority site goals.
Not only are we experts in display advertising targeting and ad options, we actively manage our bids to each targeting aspect to ensure we are always maximizing performance. Our daily optimization approach is far different than media buying, in which the strategy is solely a set-it-and-forget-it-until-the-monthly-report approach without any optimization or real analysis of the performance.
We also provide extensive reports and hold regular client calls to ensure our clients are informed of their ad performance and can communicate that success to their stakeholders. We provide display ad management services which are considerably more than just “buying media.”
Marketing Mojo’s display advertising service includes all of the following:
“…you really want to be sure your dollars invested are getting you the results that you want and Marketing Mojo does a good job showing the value of the investment.”
Director of Marketing, Meridian Systems